Kimberly Poffenroth | Urban Analytics
Job title: Market Analyst, calgary
Hello! It’s an honour to be featured in the RESA newsletter. I graduated from University of Calgary this past April with a Bachelor of Arts majoring in Urban Studies. I am now working as a Market Analyst for Urban Analytics, where we track, analyze and monitor the residential real estate markets in Calgary, Vancouver and Edmonton. I got involved in the Real Estate industry during my last two years at U of C, largely as a result of the Real Estate Student Association. I started out with RESA as Director of Events, and was Co-President of the club during my last year of school. My experience with RESA has been nothing but positive, it exposed me to the industry, and eventually helped me land a job! Prior to my current position with Urban Analytics, I participated in an internship in Seattle at a development firm called Spectrum Developments. During this time I had the opportunity to shadow the main architect, project manager, and developer at three multi-family purpose built rental projects. It was an incredible learning experience! Aside from real estate, I fill a lot of my time travelling with friends and family. I have recently gotten into photography and have been trying to pursue that more seriously as well!
Q: What does a normal day look like for you?
a: Every day is different! My job varies a lot, I am either out visiting new condo project launches around the city, pitching out NHSlive product to potential clients, entering data on various projects, meeting with industry professionals or writing reports on the current market conditions. I don’t really have a typical day or week schedule to follow.
q: How did you get started in real estate?
A: I didn’t actually realize I was interested in real estate until later on in my degree. I did my first two and a half years of my degree in International Relations. I remember taking the Urban Studies option at U of C and finding it fascinating, after taking a few more classes in the field I switched my major to Urban Studies as I have always been fascinated on how cities work, and the way that peoples decisions will help shape a city and the lives of those living there. I guess that fascination as well as having parents in the real estate industry in Calgary led me to seek out what options were available for extra curricular activities based around real estate which led to RESA. The club allowed me to learn so much about the industry and eventually led me to a career in Real Estate!
q: How has RESA helped you get to where you are now?
A: I can say this quite honestly, if it wasn’t for RESA I would not be in the position I am in with Urban Analytics. The Real Estate Student Association allowed me to learn about the industry, attend networking events, gain references and through all of these events and networking I successfully landed a job in the industry! RESA has so many amazing opportunities to connect with the industry, and I encourage all of you to jump on every opportunity that comes your way because you never know where it will lead you!
Q: How does your degree (Urban Studies) correlate with Real Estate?
A: My degree focused on many different aspects of cities including planning and zoning. It allowed me to gain a unique perspective on how cities are run and the steps that are involved in planning and development. Real estate is not an industry that only caters to one type of background. You have planners, engineers, developers, financial advisors, etc. all playing a major role in the various sectors of the real estate industry, and you do need individuals from all different backgrounds. I believe that my degree actually provided me with the advantage of bringing a unique perspective to the predominantly business dominated club, which allowed me to take on major roles in the case competitions as well.
Q: What advice do you have for students looking to get involved in Real Estate?
A: Get involved! The Real Estate Student Association and The Westman Centre both hold so many amazing events that will open gates. Sign up for every event that comes your way. People will begin to recognize your dedication, and it will open doors. Also focus on creating meaningful relationships when you are networking, a coffee can go a long way but make sure you are always prepared with questions on hand!
Q: What do you like best about what you do?
A: My job is fascinating in the sense that I get to see and really understand the residential real estate market in Calgary. It prepares me well for any conversations regarding Calgary’s market. One aspect I really enjoy about my job is actually giving demos of our product. Our product is awesome, and it is fun ‘wowing' others with the functionality of NHSLive. Plus I always love meeting new people!
Q: What is the most challenging aspect of your work?
A: Time management. The working world doesn’t take breaks, so I would say the most challenging part for me has been creating a system for myself that will allow me to better stay on top of market trends, client relationships, new product launches, and more. It is a big jump into the working world, and comes as a big of a shock at first, but I am learning how to better map out my day and week ahead to feel like I am on top of my work load!
Q: What advice have other professionals given you?
A: Jyoti Gondek, Director of the Westman Centre, taught me many crucial skills through the Real Estate Club that have carried on into my career. One of the points that she continually emphasized was to know who it is that you are talking to. Do not go into a coffee meeting with no background information, instead come prepared to wow the individual you are meeting. With so much information available on the internet it is easy to come prepared to any meeting with an understanding of both the individual and the company they are working for. This is the same for a job interview, panel speaker series, etc. If you come prepared the response will be well received.